Welcome.

New character is a full - service casting agency with a flair for finding exceptional talent for film, print and web - based projects. Created by Bedinger Casting, New Character expands on the specialty that has kept us in business for over 15 years – an eye for unique talent with character.

Casting Director and Founder Francie Bedinger is known for providing just the right talent for worldwide Ad Agencies, Production companies and Print Photographers. Francie and her team have a unique ability to identify the person who is the perfect match for each project. At New Character we take our research seriously. We love to dive deep into the subject matter so we can deliver a custom fit that brings your vision to life.

Check out the New Character portfolio to get a flavor of the range of great faces we can bring to your next project.